Chamber Blog

Welcome to the Barton County Chamber of Commerce Blog. You'll find information about our area, articles about our members, news and information about business that you can use every day in your own business endeavors. If you have a suggestion for the Chamber Blog, or would like to submit something to us to share, contact us at info@bartoncounty.com
Results Found: 52 RSS Feed
Christina R. Green
Monday, December 19, 2016
Would you trust the care of your most beloved loved one to someone who didn’t like you very much? If you have disengaged employees you might be doing just that. It is impossible for a disengaged employee to provide excellent customer service. It doesn’t matter how skilled the employee is, if they think of your business as the mere source of income, you/they won’t be wowing your customers. Read more
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Christina R. Green
Monday, December 19, 2016
One of the easiest and cheapest marketing tactics today is building a referral network. If you concentrate on growing referrals and word-of-mouth (WOM) marketing you can cut your marketing budget. Not only does WOM marketing not cost you anything, it’s more believed by potential customers. A recent survey by PowerReviews of 800 retail customers reported 95% of respondents have consulted customer reviews in the past. But how do you grow that solid base of referrals and people willing to write reviews? Read more
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Mark Turner
Tuesday, November 15, 2016
The videographer was the first to jump from the plane followed by the instructor and student. All seemed to be in order. Shortly after filming the other skydivers for a brief period and hurtling toward the ground at 150 mph, the videographer attempted to deploy his parachute only to discover he wasn't wearing one. The videographer was a veteran skydiver who had made over 800 jumps in his career. Strapping on a parachute would only seem natural to the casual observer. By those who knew the videographer and those present that day, it is believed his preoccupation with the recording equipment, the weight of the equipment itself, and fatigue caused him to lose focus and fail to properly prepare. The videographer free fell nearly two miles and as a result of his improper preparation, he tragically lost his life. Read more
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Christina R. Green
Thursday, November 10, 2016
Maybe you’ve heard the old saying, in order to win the lottery you first have to play. That’s about the extent to any advice someone can give you on how to win. Yes, there are superstitions out there and number theories, but in the end, the only way to guarantee you could win the lottery is by playing. Read more
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Christina R. Green
Thursday, November 10, 2016
Marketing can be one of your largest business expenses, particularly if you’re unknown and just starting off. If your business has a storefront on a well-traveled Main Street, you’re in luck. If not, you have some work to do. New business owners who haven’t tackled their own marketing before will be shocked at the amount of work needed to be successful at digital marketing (the newfangled kind of marketing that helps people get to know, like and trust you through virtual techniques). It doesn’t seem like there are enough hours in the day. Read more
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Christina R. Green
Thursday, November 10, 2016
Your business needs a unique value proposition (UVP) to differentiate you from your competition and to get you more customers. If you don’t have one, or you have one that’s not working, the foundation of your marketing is shaky at best. The problem with creating a UVP begins with the name itself. It’s smothered in marketing garbage lingo. It turns people off. No potential customer will ever ask you “What’s Your Unique Value Proposition?” before making a purchase, but they will ask you what makes you different and that’s what you have to concentrate on when defining this concept for your business. Read more
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UVP
Christina R. Green
Thursday, November 10, 2016
Google wants content. You want customers. Customers come through Google. What does that tell you about content? In order to get more customers you need good content. Not good in your eyes but valuable in the eyes of your prospective and current customers. Google can’t ask each of your customers what they think about your offerings so instead it looks at things it can measure like: Read more
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Christina R. Green
Wednesday, November 9, 2016
If you have too many customers and you can’t keep up; if your business’ revenue streams are more like Tsunamis, social media is optional for your business. If not, you need to embrace it today. Here’s why: We are a very mobile society. Businesses can’t count on the foot traffic they once did or people just driving by and stopping in. We’re in our cars, going to the next appointment at lightning speed. There’s no time to just drop in to a new store or business. Read more
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Brian Cleary
Wednesday, November 9, 2016
By taking control of your time, you’re able to stay focused on the task at hand. This leads to higher efficiency since you never lose momentum. Implementing a time management plan can do wonders to not only your working environment but also to you personally. Managing time means less stress, more time to do the things you love and more opportunities for you in the future. First of all creating a time management system will take time in itself, there’s absolutely no doubt about that. There will be a lot of trial and error. However, once you develop a good time management system, you’ll end up with a lot more free time to focus on other areas. Read more
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Ron Orris
Wednesday, November 2, 2016
“I want to go into business.” I hear that all the time, and I get excited when someone wants to invest in the community. So here’s my best advice on starting a business. Location, Location, Location First you need to consider location. I remember reading that the three most important things in opening a business are location, location and location. Make sure you do your homework and pick the best spot. Years ago, I was a part owner in a men’s store on Main Street, and it was a perfect location, plenty of foot traffic, high visibility, in the center of it all. Read more
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