Do You Have the Heart of a (Business) Leader?
Many years ago I was given the book “Heart of a Leader.” It’s a very small book, the kind of thing you can read quickly. I have used that book for the past 17 years, and as small as it is, I learn something every time I open it. It’s a very good book for business owners and I wanted to share some things I’ve learned from the book. Each of the following quotes was taken from it.
Ron Orris
Target Your Ideal Customer
No matter what your hobby, there are tools of the trade. If you fish, you match the type of bait you use to the kind of fish you want to land. For knitters, there are specific needles to use for different kinds of stitches and patterns. Golfers employ clubs specific to the kind of shot they want to make. The same is true of your business marketing.
Christina R. Green
5 WAYS TO JUMPSTART YOUR CREATIVITY
Amidst the Pokémon Go! craze we’re all waking up to the importance of creativity in marketing and capitalizing on opportunities. The popularity of the app has caused the creative juices of many small business people to flow. If the country responds to this, how can we ride this trend (or fad, it’s yet to be seen) in our marketing and how can we be at the top of the next big thing?
Christina R. Green
HOW TO USE INSTAGRAM FOR BUSINESS
You can lose hours on Instagram looking at all of the gorgeous eye candy, but did you know it’s also a very effective marketing tool for business?
Christina R. Green
Is It Harder for Small Businesses to Place Organically?
Search engine optimization is like weather forecasting without models and data. You open up your window and look around. You make plans and try things and look for patterns. There are people who are happy to give you tips, and there are best practices, but ultimately it’s something that’s always evolving as algorithms are anything but constant. However, optimizing your content and site to place well is essential to minimizing your marketing spend on getting found. Here are a few tips to make your small
Christina R. Green
Is Your Business a Carmaker or a Carriage Maker?
Henry Ford didn’t invent the automobile. He didn’t invent the assembly line either, but he found a way to use the technology to place cars in the hands of a large percentage of the population who couldn’t previously afford them. His less than egalitarian views of the customer are the kinds of things legends are made of. He’s believed to have said, “If I had asked people what they wanted, they would have said faster horses.” Scholars argue over whether he said that or not, as well as his famous quote
Christina R. Green
Learning Is Not A Luxury
It sounds simple, but it is true. For the last 5 or 6 years many people in business have jettisoned any ideas about developing their skills in favor of ensuring the survival of their business. That is completely understandable. After all, who would not do the same?
Christina R. Green
Dare to be Different: 5 Ways to Recreate Your Business for Greater Revenue
Most people come up with an idea, or they have a passion, and they decide to turn it into a business. The savvy among them create a business plan around their idea or passion. Many get so excited about their venture that they create the product or service first and then try and find the market. This approach is like swimming upstream. It can be done but it’s a lot harder. They easier way is to locate a group of people with a problem and solve for it.
Christina R. Green
How to Create a Content Calendar and Why You Should
How many social networks is your business active on? How often do you post to a blog? How do the topics you cover on both relate to your newsletters and email campaigns?
Christina R. Green
Are You Making These Common Social Media Mistakes in Your Business?
There are no laws in social media but there are norms that dictate how one should treat others and what sorts of interactions get rewarded with shares. If you want to do well in social media for your business, and you want to see interest in your company and sales increase, there are best practices to follow.
Christina R. Green
