Unless you’ve been unplugged from electronics and the news recently, you’ve undoubtedly seen the unfolding of the corporate PR nightmare involving Subway’s success story, and former poster boy, Jared Fogle. Even if your businesses doesn’t have the ad budget of Subway, you can still run into issues on social media that require some delicate handling. Assuming the issue you are handling doesn’t involve jail time, here are some suggestions in weathering a social media storm.
Christina R. Green