“Surprising” and “delighting” the customer have become marketing buzz words but for businesses that are finding real ways to do this, they’re seeing some amazing results and creating raving fan customers.
Ron Orris
No matter what your hobby, there are tools of the trade. If you fish, you match the type of bait you use to the kind of fish you want to land. For knitters, there are specific needles to use for different kinds of stitches and patterns. Golfers employ clubs specific to the kind of shot they want to make. The same is true of your business marketing.
Christina R. Green