Welcome to the Barton County Chamber of Commerce Blog. You'll find information about our area, articles about our members, news and information about business that you can use every day in your own business endeavors. If you have a suggestion for the Chamber Blog, or would like to submit something to us to share, contact us at info@bartoncounty.com
Thursday, November 10, 2016
Is Your Unique Value Proposition Doing Its Job?
Your business needs a unique value proposition (UVP) to differentiate you from your competition and to get you more customers. If you don’t have one, or you have one that’s not working, the foundation of your marketing is shaky at best. The problem with creating a UVP begins with the name itself. It’s smothered in marketing garbage lingo. It turns people off. No potential customer will ever ask you “What’s Your Unique Value Proposition?” before making a purchase, but they will ask you what makes you
Christina R. Green
